Let Your Smile Shine

At-Home Teeth Whitening

Professional-style whitening without the dental-office price. Luelli makes a brighter, more confident smile simple, gentle and affordable — right at home.

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Sensitivity care includedHydrogen peroxide-free optionSince 2020

35% Carbamide PeroxideKit & pen whitening gel

Hydrogen Peroxide-FreePAP + V34 purple strips

Sensitivity CareDesensitizing gel in the LED kit

Fulfilled by AmazonFast, Prime-eligible delivery

The Luelli Whitening System

Find your way to a brighter smile

A full routine with an LED kit, on-the-go touch-ups with the pen, or a gentle hydrogen peroxide-free option. Every Luelli product ships from Amazon.

Bestseller Luelli Teeth Whitening Kit with 32 LED light, whitening gel pens, desensitizing pen and storage case

LED Whitening Kit

Teeth Whitening Kit

35% carbamide peroxide whitening gel pens
Wireless 32-LED mouthpiece with Blue and Blue + Red modes
Desensitizing gel with 4% potassium nitrate
USB-rechargeable, with travel storage case

$34.99Price may vary on Amazon

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Travel Size Luelli Teeth Whitening Pen, 4 pack

Whitening Pen · 4 Pack

Teeth Whitening Pen

Four pocket-size pens, 50+ uses in total
35% carbamide peroxide gel, formulated to minimize sensitivity
Twist, brush on, done — no trays or strips
Fits in a purse or pocket for touch-ups anywhere

$17.99Price may vary on Amazon

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No Hydrogen Peroxide Luelli Purple Teeth Whitening Strips, 42 strips / 21 treatments

Purple Strips · 21 Treatments

Purple Whitening Strips

V34 color correction to neutralize yellow tones
PAP whitening — no hydrogen peroxide
Nano-hydroxyapatite for enamel support
42 non-slip strips, 30 minutes a day

$17.99Price may vary on Amazon

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	Teeth Whitening Kit	Whitening Pen	Purple Strips
Best for	A complete whitening routine	Quick touch-ups & travel	Gentle, hydrogen peroxide-free whitening
Whitening agent	35% carbamide peroxide	35% carbamide peroxide	PAP + V34 + nano-hydroxyapatite
Session time	16 minutes with the LED light	Per pen instructions	30 minutes per treatment
Sensitivity care	4% potassium nitrate gel included	Formulated to minimize sensitivity	Hydrogen peroxide-free formula
In the box	LED mouthpiece, gel pens, desensitizing pen, tray, case	4 whitening pens	42 strips (21 treatments)

Luelli LED whitening kit in its rechargeable storage case

Dual-LED kit, built for real life

Brush on the 35% carbamide peroxide gel, pop in the wireless 32-LED mouthpiece and relax for 16 minutes. Choose Blue light for tough stains or Blue + Red for a gentler session. The included desensitizing gel helps keep the routine comfortable.

32 LED lights2 light modesUSB rechargeableStorage case

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Luelli whitening pen fits in a handbag for whitening on the go

Whitening that travels with you

Four compact pens, each pre-filled with whitening gel. Twist until the gel reaches the brush, paint it onto each tooth, and keep your smile fresh after coffee, tea or a night out.

4 pens50+ usesNo trays35% carbamide peroxide

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Luelli purple strips formula: hydroxyapatite, PAP, V34 and cornmint oil

Purple strips, no hydrogen peroxide

Borrowing from salon color theory, V34 purple counteracts yellow tones on contact while PAP works on surface stains. Nano-hydroxyapatite supports a smooth enamel surface, and cornmint oil keeps every session fresh.

V34 color correctionPAPnHA21 treatments

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How It Works

Three easy steps to a brighter smile

Every Luelli routine fits into your day, whether you're at home or on the go.

Brush & dry

Start with clean teeth. Brush, then gently pat your teeth dry so the gel or strip stays in place.

Apply

Paint a thin layer of gel on your teeth only — keep it off your gums — then switch on the LED light. Or place a purple strip on your upper and lower teeth.

Relax & rinse

Wait 16 minutes with the kit or 30 minutes with the strips, then rinse. Repeat daily for the full treatment and track your shade.

Smiling Luelli customers — Let Your Smile Shine

Our Story

Shine starts here

At Luelli, we believe everyone deserves a radiant smile — without the high cost of a dental visit. Our name blends luminous and smile, and that's the promise behind every product.

Since 2020, we've been making teeth whitening simple, effective and affordable. Our formulas use trusted ingredients and are designed with sensitivity in mind, so whether you're getting ready for a big day or keeping up your everyday routine, a brighter, more confident smile is easy to reach.

Science-basedProven whitening ingredients, clearly listed

GentleSensitivity care built into every routine

PracticalEasy to use at home or on the go

AffordableProfessional-style results without the clinic bill

Real Reviews

Why customers love Luelli

Excerpts from verified purchases on Amazon.

★★★★★

“It's super easy to use and perfect for quick touch-ups since it's small enough to keep in a bag or pocket. The gel goes on smoothly, doesn't taste harsh, and I started noticing my teeth looking brighter after just a few uses.”

Verified Amazon BuyerTeeth Whitening Pen

★★★★★

“I'm amazed at how well this works! It didn't make my teeth sensitive, and I can see a real difference!”

Verified Amazon BuyerTeeth Whitening Pen

Your brightest smile, for every occasion

Weddings, interviews, first dates or just Monday morning — find the Luelli routine that fits your life.

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FAQ

Questions, answered

Where can I buy Luelli?

Luelli is sold on Amazon. Every “Buy on Amazon” button on this site takes you straight to the official Luelli listing, where you'll see the current price, delivery options and customer reviews.

Which product should I start with?

For a full routine, start with the LED Teeth Whitening Kit. If you mainly want quick touch-ups or something to travel with, choose the Whitening Pen. If you'd rather avoid hydrogen peroxide or have very sensitive teeth, try the Purple Whitening Strips.

Is Luelli suitable for sensitive teeth?

Our formulas are designed with sensitivity in mind. The kit includes a desensitizing gel with 4% potassium nitrate, and the purple strips are hydrogen peroxide-free. If you feel discomfort, switch to every other day and use the desensitizing gel. Stop use and consult your dentist if sensitivity continues.

What if the whitening gel gets on my gums?

Whitening gel can irritate your gums and may cause temporary soreness or white patches on the gum tissue. Apply a thin layer to your teeth only, wipe away any gel that touches your gums, and rinse with water. If irritation doesn't settle, pause treatment and check with your dentist.

Will it whiten crowns, veneers or fillings?

No. Whitening works on natural tooth enamel only and won't change the color of crowns, veneers, caps or fillings. Results may also be limited for deep intrinsic stains, such as those from fluorosis or certain medications.

How soon will I see results?

Many customers notice a difference within the first few sessions, and results build with consistent daily use over the full treatment. Results vary with your starting shade and the type of staining.

Who should not use teeth whitening products?

Luelli products are not recommended for children under 12, for anyone pregnant or nursing, or for people with active dental issues such as cavities or gum disease. If you're unsure, check with your dentist first.